Blue Lounge by MIDP – The future of competitive debate marketing.

This December, at the QIUP World Universities Peace Invitational Debate (QIUP WUPID), the Malaysian Institute for Debate and Public Speaking (also known as MIDP) will unveil a new digital activation platform for organisers of competitive debating – #BlueLounge.

The platform is a project that has been long introduced in sporting competitions like football and rugby, which is meant to become a platform to increase brand activation space for sponsors as well as to enhance fan engagement.

The #BlueLounge is a broadcast-friendly debate room that only live-streams the top debate fixtures during the preliminary rounds. In between debate rounds, the #BlueLounge will function as a studio for punditry programmes – interviews, debate reviews, etc.

Ahmed Faris, CEO of MIDP said, “The whole purpose of the #BlueLounge is to provide an interactive platform with quality debate content. We hope that other debate organisers would happily gauge us for #BlueLounge as it not only provides a brilliant platform to enhance engagement with debaters from around the world but also a platform to drive brand activation for sponsors / partners.”

#BlueLounge is a digital activation platform jointly developed with Suponsa Global. MIDP is the Strategic Partner of QIUP WUPID 2017.

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